Congratulation to Mario’s Luxury Dairy Ice Cream, who have won the ‘Open Flavoured’ contest at the 2016 National Ice Cream Competition, run by the Ice Cream Alliance – the trade body in the UK’s £1 billion ice cream industry.

The winning flavour ‘Mango & Passionfruit’ is a new flavour created for the summer and will be exclusively available through Castell Howell Foods.

The award is the latest success for the firm in the prestigious annual contest. They also scooped the award for Best Dairy Ice Cream in the ‘Continuous Class’ last year.

The firm for which Mario’s wife Heather, son Riccardo and daughter Francesca work, combines Mario’s Italian heritage with the finest ingredients, including fresh milk and double cream from local farms to produce a luxuriously indulgent ice cream.

Mario is extremely proud to have brought back to Carmarthenshire, the ‘Silver Challenge Cup’ for the second year running, proving testimony that the milk and cream from Carmarthenshire farms makes the best ice cream.