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(To visit the Celtic Pride website click on www.celtic-pride.co.uk ) At Castell Howell we pride ourselves on promoting high quality Welsh produce and our involvement with Celtic Pride is a prime example of this policy. Celtic Pride came about from collaboration between three of Wales' leading agri-food businesses,The Welsh Meat Company, Castell Howell Foods and Wynnstay Farmers, all of whom aim to produce food to the highest standards. Beef marketed under the Celtic Pride brand can be traced from the farm to the customer and is produced and processed in Wales to meet the highest standards of quality, health, taste, flavour and safety. These standards are achieved by the adoption of best practice in production, procurement, processing and sale with the meat being matured for 21 days. All this is borne out by the consistent flavour which is second to none. Scientists from the Institute of Grassland and Environmental Research, Aberystwyth have been working with Welsh livestock farmers to make sure that lovers of Welsh beef are able to benefit from the latest research on meat quality when they tuck into a succulent steak or fine roast.
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