Take the Beef Eating Quality Survey…

This survey will provide the BeefQ project with an understanding of the wider beef industry’s current perception of beef eating quality and the desire for a shift from current methods of valuing beef to one based on predicted eating quality, how this could be implemented in practice, and the barriers perceived in doing so.


The BeefQ – Beef Eating Quality project is funded by the European Agricultural Fund for Rural Development to develop and test a beef eating quality prediction system for Wales. A key aspect of the project is to consult with industry to gauge the desire for, and develop recommendations for, a pathway to implementation for such a system. The results of this survey will contribute to that proposal.

Click to take part in the survey

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