With a focus on regional produce, we held trade events across Wales - at the ICC Wales in Newport, Parc y Scarlets in Llanelli, and Parc Eirias in Colwyn Bay over a 5 week period. We proudly championed food, drink and hospitality innovation, with packed exhibition floors, live chef demonstrations, product launches, and exclusive supplier showcases.
Brian Jones, Chairman and Founder said: “This milestone isn’t just about numbers — it’s about collaboration, partnerships and customer service. We’ve always understood the importance of continual growth throughout the supply chain, and supporting our loyal customers to present the best quality produce to the consumer is at the forefront of what we do. Seeing thousands of customers walk through our doors proves that personal relationships still matter a great deal.”
New to our trade show calendar was the ICC WALES in Newport, which saw the 4,000 square metre auditorium transformed into a food show extravaganza. This move follows on from the recent completion of our Merthyr Tydfil depot expansion, which has allowed for more focus on the servicing of schools, hospitals and independent businesses along the M4 corridor.
Martin Jones, Director of Transport Operations said: "The ICC trade show was a fantastic way to start the year and further supports our drive for steady, strategic growth. This, teamed with our Merthyr expansion highlights our continuous investment and dedication to the areas that we service, by supporting our customers to even higher levels than ever before’’
Following the ICC WALES, came events at Parc Y Scarlets in Llanelli and Parc Eirias in Colwyn Bay. Hosting in our home county of Carmarthenshire was incredibly humbling, we’ve always remained true to our rural roots of South West Wales and have never forgotten the support we’ve received particularly in those early days almost 40 years ago.
Martin added “We’re extremely proud of where we started, along with our continuous journey with our customers and suppliers. Seeing such extraordinary support is incredibly special. Breaking our attendance record reflects the strength of our partnerships and the resilience of the sector.”
What began many years ago as a small regional supplier showcase has evolved into one of the country’s most anticipated foodservice events, whilst always remaining true to our family values and community-first ethos.
Sales & Marketing Director Haydn Pugh said: “The level of support we’ve received means a tremendous amount to everyone at Castell Howell. These events are about more than showcasing products — they’re about relationships. To see so many customers and suppliers attend, travel distances, and spend valuable time with us reinforces the trust that has been built over decades. The message across all three shows was clear: We’re Family, Not Corporate, and that was genuinely felt throughout. Delivering these shows for Brian and Martin has been my proudest achievement.’’
With planning already underway for next year’s events, we’re determined and committed to building on this success and will continue to invest in events that bring the food and hospitality community together.
We can’t thank our customers and suppliers enough for all the support and encouragement received and look forward to breaking records together again in the future.
