The Wales Rugby Union team captain’s new role will see him promote the coveted Welsh beef brand, which is now in its 22nd year and he follows Martyn Williams and Dan Biggar as Ambassador.
Jac Morgan said ''I’m so very proud to be associated with a quality Welsh Beef brand that promotes all that is good about Welsh farming and the wider Welsh food sector’’
Supporting best practices in beef farming, Celtic Pride sets high standards for quality, traceability, animal welfare and keeping food miles low by using a network of local farmers and abattoirs.
Established in 2003, Celtic Pride Beef is Wales’ leading beef brand in the hospitality sector. For over 20 years the brand has championed the superior quality of Welsh beef, continuing to ensure the highest levels of animal welfare, provenance and eating quality.
Being part of the Castell Howell Foods group, Celtic Pride beef is delivered across Wales, the border counties and south-west England, with the extra matured beef being an award winning staple.
Castell Howell Founder & Chairman Brian Jones said ’'Our roots are firmly in farming and we proudly support Welsh farmers throughout our foodservice supply chain. We are delighted that Jac has agreed to be our new brand Ambassador. His talent on the rugby field, as one of Europe’s finest players, aligns with our continued journey of working with skilled farmers and processors to be the finest meat brand in our field.”
Llongyfarchiadau, congratulations to Jac on his British & Irish Lions call up and all the very best for the tour this summer - the whole of Wales will be behind you!
Jac recently featured on 'Cefn Gwlad: Brian Castell Howell' on S4C which followed the legend of our business and went back to his boyhood roots. Watch it here https://www.bbc.co.uk/programmes/p0l5j6pg
For more info about Celtic Pride, visit https://www.celtic-pride.co.uk/
