Delighted to announce that we’re partnering Ex Welsh Rugby International and current NFL star Louis Rees-Zammit in order to energise the soft drinks category.

Launching SAVITAR, a brand new range of non-carbonated sports performance drinks, Louis has appointed us to be the exclusive Welsh wholesaler for the brand.

The brand, which includes pre-, intra- and post-workout variants with a bespoke blend of vitamins to suit each level of activity, has been created by the rugby star and his team to support athletic excellence, using only the finest ingredients.

His mission, he says, is simple: “to redefine the sports drink industry by offering a superior alternative to carbonated beverages – one that embodies the essence of athleticism and elevates the standards of hydration.”

And, with such high standards for his products, Louis also carried out research into the best solutions for wholesaling and distribution “Having carried out extensive research into our options, Castell Howell quickly emerged as the number one choice,” he said. “Castell Howell understand the need to perform at your best, and its team stood out as best in class from the first moment we met. “I’m really looking forward to our partnership and the fantastic results that I will know we will achieve together.”

We’re so thrilled to work with Louis on this launch – From the moment he talked us through the range, we knew it would be a fantastic addition to our portfolio, bringing something new and exciting to the category. This is just the beginning of a truly great partnership and, as a fellow Welsh business, we’re proud to be supporting its route to market.”

SAVITAR is available in three variants: Raspberry Pre-Workout, Tropical Intra Workout and Lime & Mango Post-Workout, with stock due to arrive later this month.